Transition K2K Logo Option3

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Comment by Polly Pollock on July 9, 2010 at 23:47

This is my favourite - the hands/heart doesn't communicate anything to me about what it's all about - it's a nice design, but not relevant. The leaf is good too, but looks a bit like BEST logo (nothing wrong with that but could be confusing). The Tree is great at it has an urban feel to it (references to tube/subway/metro maps), the tree/branches gives a feeling of "groundedness" as well as growth and change, and the circles suggest links ie community. Brilliant design all round !!

Comment by Chris Wells on July 8, 2010 at 16:12

Hi there Rachael,

Click the "Rating" stars above to add your vote and this comment also indicates your preference too which is very useful. Cheers!

Comment by Rachael Newberry on July 8, 2010 at 9:33

How do you actually vote? I can't seem to find the link. Anyway, this is my favourite, says more about the project than the hands. Encompasses the city, connections and the project very well.

Comment by Richard Walker on July 6, 2010 at 23:57

I like this one because we are in London, and the tube map is a great shorthand for that, and the station symbols could also be interpreted as fruits on the tree... however, I worry a little that the tube map thing has been done to death somewhat over recent years by all manner of adverts etc

Rozelle's comments on the symbolism are very persuasive - "This community isn't about love - it's about exchange and sharing" is a great comment, although not for me necessarily a killer blow to the hand/heart logo - remember, in "head, heart and hands", heart does not mean romantic love/Valentines Day as such.

Comment by Jo-Anne Finlay on July 6, 2010 at 7:34

I like this one.

Comment by Kerry Lacey on July 5, 2010 at 12:16

I am torn between the tree and the hands now - both are excellent

Comment by emily rose on July 5, 2010 at 11:34

At first I like the first one but think I prefer this - it is simple and less harsh than the others. The message of connections is key to transition town. Def has my vote.

Comment by Rozelle Pope on July 5, 2010 at 7:11

(network of connections + practicality + urban + nature) = transition town
I think this solution best matches the brief because the symbol depicts a network. This project is about making connections - a realistic aim. This community isn't about love - it's about exchange and sharing. The reference to the tube map also shows the character of where we live - on the fringes of the city - urban. And the simplicity and punchiness of the form suggests practicality and directness. And the image is a tree - strength, longevity. It's also a symbol that could be developed - if you need sub group logos - seasonal logos. I don't think originality is important > 7 stories in the world...!

Comment by Jonathan Goldberg on July 5, 2010 at 6:31

My favourite

Comment by paul ashby on July 4, 2010 at 19:32

Like it, altho would have been more appropriate if it'd used the Jubilee colour as well

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