My friend Nathan from Transition Malvern sent me a guide to public-facing Climate Change advocacy that's really good. I strongly recommend everyone in the Comms and Awareness/Education teams take a look - I've only read the intro so far but it already makes a lot of sense. It's called "Sell the sizzle, not the sausage" and you can download it here:



http://www.futerra.co.uk/downloads/Sellthesizzle.pdf



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