My friend Nathan from Transition Malvern sent me a guide to public-facing Climate Change advocacy that's really good. I strongly recommend everyone in the Comms and Awareness/Education teams take a look - I've only read the intro so far but it already makes a lot of sense. It's called "Sell the sizzle, not the sausage" and you can download it here:

http://www.futerra.co.uk/downloads/Sellthesizzle.pdf

Let me know what you think.

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Comment by George Latham on March 8, 2010 at 21:50
Now I've got confused by the ordering of the comments...
Re the visioning thing... you might want to look at Forest Row's Vision doc. I've a hard copy - but pdf here (I see they are on ning too..):
http://transitionforestrow.ning.com/notes/EDAP
Comment by George Latham on March 8, 2010 at 21:45
Looks very interesting... also have a look at this publication from Green Alliance called 'From Hot Air to Happy Endings' which also has a contribution from futerra along with many others...

http://www.green-alliance.org.uk/grea_p.aspx?id=4686
Comment by Paul Mitchell-Gears on March 8, 2010 at 20:34
website animation <- yes!
blog comments <- oh yeah, you're right. that's a bit counterintuitive isnt it.
Comment by Chris Wells on March 8, 2010 at 20:25
They're in reverse order because they're blog comments (this is Ning's blog section, after all...)
Comment by Chris Wells on March 8, 2010 at 20:23
Might make a wicked front page animation for the (new) website, don't you think?
Comment by Paul Mitchell-Gears on March 8, 2010 at 19:56
Your idea sounds brilliant btw!
Comment by Paul Mitchell-Gears on March 8, 2010 at 19:55
Aren't these comments in reverse order? Seems like a bug to me
Comment by Chris Wells on March 8, 2010 at 19:25
That's where great imagination and creativity can really persuade where words can't. For instance, I was in the Black Lion Dining Rooms last night and saw all their old photos of the Kilburn area from 100 years ago. Couldn't we create some sort of beautiful animation of Kilburn Then, Now and in the Future? It would be a fairly simple task to do the first two and then we could convene some kind of envisioning workshop to talk about what we'd like to see in 100 years' time in Kilburn - I could Photoshop the results... Could be a very powerful way of looking at what we want to happen.
Comment by Paul Mitchell-Gears on March 8, 2010 at 19:04
Thanks! Food for thought. I think that focussing on a positive future is something that Transition does really well. However it is by nature very multi-pronged which while a good thing can sometimes make for a lack of clarity in its vision. I guess the key thing when communicating it is to focus on those areas of appeal to the audience.

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